How it works

Diagnose. Build. Feed.

Three phases, no mystery. You can see the whole sequence before you commit to any of it, including the parts that need something from you.

The build sequence

You can see the whole thing before you commit to any of it.

Week 1

Diagnose

We audit the site, the search footprint and the follow-up, and show you where enquiries are being lost.

  • The 12-point audit, run against your live site.
  • What search engines and answer panels can currently read.
  • What happens to an enquiry once it comes in.
What we need from you

Access to analytics and your inbox process.

Weeks 2–6

Build

Design and build to a fixed scope and date, with the pages that earn their keep written first.

  • Scope and date agreed before anything is designed.
  • The pages that carry enquiries get written and built first.
  • One round of review per page, booked in advance.
What we need from you

Photos, your brand assets, and two review sessions.

Month 2 onward

Feed

Search, funnel and follow-up work keep the enquiries arriving after launch — and we report on what lands.

  • Search and funnel work on a monthly rhythm.
  • Follow-up automation wired into your CRM.
  • A monthly report on what landed and where it came from.
What we need from you

A CRM, or a decision to let us pick one.

What every build is held to.

These are commitments about how the work is done, not claims about what it will earn you. Nobody can promise you the second thing honestly.

  • Fast on a real phone

    We test on a mid-range handset over a throttled connection, not on the office fibre. If it is not quick there, it is not finished.

  • Readable by machines

    Semantic headings, structured data and crawlable copy. Every claim that matters is in the HTML, never only in an animation.

  • Accessible by default

    Keyboard reachable, properly labelled, and legible at the contrast ratios the guidelines actually ask for.

  • Yours to leave with

    Standard tooling, no proprietary lock-in. If you ever want to take it elsewhere, you can.

No call required

The 12-point audit we run before every rebuild — yours free.

The same checklist we bill for: what the site is costing you, what search can read, and where an enquiry goes once it arrives.

One email. No sequence, no sales calls.

Talk to the person who'll actually build it.

No account managers, no discovery deck. Twenty minutes with the team doing the work.

Book the call